Isis mobile payment platform to change its name to avoid association with militant group

BYBrad Molen @phonewisdom7 hours ago

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Near the end of 2010, a group of telecommunications and commerce businesses joined forces to form a mobile payment venture called Isis. It was a solid brand name: Short, simple and easy to remember. Unfortunately, ISIS is now associated with a militant group based in the Middle East, so the wireless company believes a branding tweak makes sense. In a blog post, CEO Michael Abbott explained: "However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand." Abbott didn't announce what the new brand would be -- we imagine that he's working on that as we speak -- but mentioned that he'd have more information to share in the coming months.

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Source: Isis

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Yahoo might be building an online video platform, but you won't be able to use it

Yahoo's reportedly planning to launch a web video platform in the next few months, and it intends to fill it with familiar faces and professionally made clips. How? By poaching some of Youtube biggest stars, at least according to Recode. The website sources say Mayer and her crew are trying to win over popular Youtube with the scent of money. Yahoo's apparently offering them (presumably) large guaranteed rates or bigger ad revenues for their videos, in an attempt to benefit from YouTube users ' increasing discontent about how little they're earning on the platform. The company even promised them extensive marketing and the chance to promote their clips on Yahoo's well-trafficked home page.

Before you prepare to switch platforms, know that Yahoo's video service supposedly won't be open to everyone. If what Recode's saying is true, it won't be like YouTube where anyone can upload anything, even grainy, vertical clips--it'll be exclusive to famous video creators the company currently handpicking. The website sources claim, however, that Yahoo will either develop its own content management system or acquire an existing video service like Vimeo in order to make the service available to more people after a year. They also say that this is second phase in Yahoo's plans to make it big in the web video space, with the launch of the companys Screen app for iOS being the first. With video being huge these days, we wouldn't be surprised if Yahoo's truly taking a crack at it in an effort to regain its losses.

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Source: Recode

Tags: google, video, WebVideo, yahoo, youtube Next: Shazam is now more social and better-looking on iOS, Android is next. fire. fire-comment-divider

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