"To organize the world's information and make it universally accessible and useful."
That was one of the primary goals Larry Page and Sergey Brin set when they launched Google in 1998 as a privately owned search company. Since then, the Mountain View-based outfit has branched out, creating a mobile operating system, mapping service, cloud-based productivity apps, branded devices and, now, smart thermostats. All of those offshoots, however, always point back to the company's original aim: search. That baseline service is something Google's been making refinements to ever since its inception. A practice that continues to this day, with the company constantly improving upon the usability and design of its search-based offerings. This means cleaning up a UI when needed, and launching new features that serve up that much-lauded universal accessibility in short order. What may come across as a small box centered in a vast expanse of white is, as you'll see, actually something that's constantly evolved since '98.View the Original article
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