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Facebook does not want you to ever leave Facebook-not looking at photos, read the news or chat with friends--and now you don't even have to leave to buy a product. The social giant new buy button (and associated e-commerce infrastructure) allows you to purchase directly on the site. Once you click the button, which is currently being tested with select small business partners in the us, a pop-up window will prompt you to confirm payment and shipping info, then complete the purchase, without Facebook. The tool is available only on select merchants pages for the time being, including change of watches seen in the example above, although it could roll-out to more companies if this process has been deemed a success.
0 commentsVia: TechCrunch
Source Package: Facebook
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