Monday, July 7, 2014

BlackBerry trying to justify the square shape of his next big smartphone

BYJon Fingas @jonfingas2 hours ago

0

BlackBerry Passport next to some older rivals

If you're anything like us, your response to the unveiling of BlackBerry's upcoming Passport smartphone probably involved a few choice expletives--why the hell would you such a blocky device ship in 2014? Fortunately, the company is more than happy to explain in a new blog post. It states that the rectangular shape of most smartphones fine for video and quick chats, but bad for work. The Passport square screen may look strange, but it is probably ideal for reading documents; you don't have to scroll so much when checking a spreadsheet or write a magnum opus. Logical, hold that the interface hardware keyboard out of the way as much as possible.

Interesting ideas, and the unusual form factor would only work for BlackBerry's suit-and-tie crowd. Having said that, are extra wide smartphones rarely gone well in a market that favors high design at this time; Of LG Vu series (aka intuition) doesn't have much of an audience outside its own South Korea had, and the Pantech bag quickly fizzled out. The crew in Waterloo may have to do a lot more than write a short explainer to softer on rival devices that people dig their hands and pockets are. 0 comments

Source: Inside BlackBerry

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